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Marketing Resources
From ROAS and CTR to quantitative analysis and brand awareness, we offer a free archive of articles explaining the most important marketing performance metrics. Search our library of marketing metrics articles below.
What Is ROAS: Everything You Need to Know About Return on Ad Spend
ROAS stands for “return on ad spend”. ROAS is a key performance indicator that is used to assess the effectiveness of advertising campaigns. Return on ad spend allows marketers to assess their advertising investments by measuring the revenue earned for each dollar it spends on a particular campaign.