Learn how to measure your marketing.
Welcome to Free Marketing Metrics.
Marketing Resources
From ROAS and CTR to quantitative analysis and brand awareness, we offer a free archive of articles explaining the most important marketing performance metrics. Search our library of marketing metrics articles below.
A Complete Guide to Email Marketing Metrics
Email marketing is the process of sending emails to a group of recipients with the goal of driving a specific action. Most frequently, the email channel is used to generate sales. However, emails are also used to build and strengthen customer relationships, or push customers through the marketing funnel.
CPL (Cost-Per-Lead): The Definitive Guide to Cost-Per-Lead Marketing
CPL stands for cost per lead. Cost per lead is defined as the average amount a marketer spends to attain one lead. But what is a “lead”? A lead are broadly defined as a formal or informal expression of interest in a product or service by a customer.
Your Guide to CPM Marketing
CPM stands for cost per thousand impressions. Many unfamiliar with digital marketing terminology find the CPM marketing abbreviation confusing. The confusion is the result of the “M” which stands for “mille”, a Latin term for thousands.
What Is Brand Awareness and How Do Marketers Use It?
Brand awareness is a marketing metric which quantifies the familiarity consumer have with a brand. While there are several different awareness metrics, they all indicate the percentage of a consumer population that has some level of knowledge about a brand.
What Does CPC (Cost-Per-Click) Mean and How Do Marketers Use It?
We said above that CPC stands for cost per click. But what exactly do we mean by a “click”? To get a better understanding of how clicks work, it is useful to consider the difference between a “click” and an “impression”.
The Marketing Funnel Explained
A marketing funnel describes the specific stages of customers’ journey with a brand. Many marketers refer to a marketing funnel as a purchase funnel because of its focus on driving customer purchases. However, as we’ll see, the marketing funnel doesn’t end with a customer purchase.
A marketing funnel is a way to organize a customer’s brand journey into a series of stages. Marketing funnels are the path through which brand marketers must take prospects in order to create high-value customers.
Marketing Metrics: A Complete Guide to the Most Common Marketing Metrics and Marketing Analytics
Marketing analytics is the practice of measuring and analyzing marketing activity in order to improve effectiveness. Because marketers have a finite amount of budget to spend on their initiatives, it is critical they invest in the most effective tactics and strategies. Marketing analytical evaluations are the tools used to maximum effectiveness. Marketing analytics can range in rigor from simply examining metrics at face value to looking at deltas over time, modeling and projecting future values, causal analysis (a brand-new frontier), machine learning and more.
What Does SEO Stand for and How Do Marketers Improve SEO Performance?
Marketers who practice SEO combine the understanding of search engine algorithms with the preferences of users to create websites that rank higher than other websites for a specific group of keywords. Websites with a strong SEO strategy attract more organic visits because search engines rank these sites at the top of their search engine results page (SERP). In other words, SEO is a practice of making search engines think your site is the best option to fulfill a user’s search query.
A website with effective SEO can generate a consistently large volume of organic traffic over time for very little variable costs. This can be an attractive option to pair with paid search programs, which are substantially more expensive.
What Is Acquisition Cost? Understanding How to Use Cost-per-Acquisition to Optimize Marketing Campaigns
The cost-per-acquisition formula tells you how much marketing investment, on average, it takes to attain a new customer. You can use this CPA calculation to determine which channel or marketing tactic acquires customers for the least amount of investment. The CPA formula is calculated by dividing the total amount of marketing and sales investment made to acquire customers by the total number of new customers acquired from that investment.
What Is ROAS: Everything You Need to Know About Return on Ad Spend
ROAS stands for “return on ad spend”. ROAS is a key performance indicator that is used to assess the effectiveness of advertising campaigns. Return on ad spend allows marketers to assess their advertising investments by measuring the revenue earned for each dollar it spends on a particular campaign.
What Is CTR (Click Through Rate) and How Do I Use It?
To understand how marketers use CTR, it’s important to understand how it’s calculated. CTR is calculated by dividing the total number of clicks for a desired action by the total number of impressions that give users the opportunity to take that desired action.