Our mission is to provide free marketing resources to all businesspeople.

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The marketing discipline is advancing incredibly quickly. The industry has migrated from “gut feel” to a portfolio of sophisticated analytical tools. Our goal is to help all marketers and businesspeople understand how they can use marketing metrics to improve their investment return.

The Marketing Metrics Team is composed of industry experts who have spent their entire careers in various marketing roles. Our team includes CMOs and other executives who specialize in digital marketing, marketing strategy, consumer research, CRM and brand marketing.

And don’t forget to check back frequently—we post new content weekly.